WHY EATING FAIRTRADE CHOCOLATE TODAY WILL SAVE LIVES

Whether you’re a chocolate addict or an occasional indulger, choosing Fairtrade chocolate ensures that cocoa farmers are getting their fair share

July 7th is World Chocolate Day, the perfect excuse (as if we needed one) to enjoy a bar of the sweet stuff! This particular day in July was apparently when chocolate was brought to Europe for the first time in 1550, travelling by sea all the way from Central America. Whilst roughly 70% of cocoa beans are now grown in West Africa, cocoa farming is still a huge industry in Brazil and Ecuador. Because of the developing nature of these source countries, chocolate is a food that carries with it a high risk of slavery and exploitation occuring somewhere along the supply chain. That’s why eating Fairtrade certified chocolate is so important, and why it can literally save the lives of those who grow it.


The average cocoa farmer in the Cote d’Ivoire, West Africa, earns the equivalent of just 75p a day, with 58% living below the poverty line. 75p is not enough to support a good lifestyle for an individual, let alone a family. Fairtrade has been working for years to help farmers earn a living by pushing up the minimum prices for cocoa beans that can be paid by western chocolate producers, ending the exploitation that sees these billion dollar companies keep workers trapped in a poverty cycle, guaranteeing them cheap labour for generations to come.


With the current focus on the Black Lives Matter campaign, it’s important to acknowledge the colonial history of chocolate. Once the European craze for the sweet treat truly took hold, cocoa plants were established that ran on slave labour. A disregard for the lives of the majority Black farmers who produce cocoa beans nowadays is rooted in racist systems of exploitation that companies still profit from today.

Last month food giant Nestle announced that they would no longer be using Fairtrade chocolate to produce KitKats, meaning farmers right at the start of the supply chain are set to lose out on £1.95 million of investment - money that would be used to empower female community leaders, guarantee food security and invest in children’s education. The loss of this income will be devastating for the cocoa growers, especially during the pandemic when the industry is already facing major disruption - a campaign is currently running on change.org to put pressure on Nestle to reverse their decision, sign the petition here


Once you’ve signed the petition why not use this World Chocolate Day to make a commitment to only eat Fairtrade from now on? It really isn’t so difficult, many brands that you’ve probably sampled before are part of the scheme, including; Malteasers, M&S own brand, Sainsbury’s Taste the Difference, Co-op own brand, Lidl’s Way to Go, Green & Blacks, Divine, Aldi’s Moser Roth and of course Ben & Jerry’s ice cream. Check out the full list here.

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